“Light and Dark” – Kinetic Type

This purpose of this project was to use existing audio and animate the meaning without using imagery, only text. I decided to use this clip of Bob Ross talking about the “lights” and “darks” of life and accompanied it with a light and dark blue. I kept this video minimalistic in visuals because I wanted to convey his message in the most simple way possible. I wanted Ross’ words to carry the message himself, and for my video to just be a supporting role in his message.